As an Account Director, Allison oversees the digital strategy and advertising department at NP Agency. She leads on creative campaign planning and strategy as well as active campaign analytics and optimizations supported by the advertising team. As a digital specialist, she drives integration of digital products into advertising campaigns and other communications channels, including creative media integration with custom-built web products.
Allison’s background in graphic design helps her work closely with the Creative team at NP. Her experience includes design, illustration, and art direction at a digital marketing agency and creative advertising at The Martin Agency in Richmond, Virginia. A North Texas native, Allison graduated Magna Cum Laude from Virginia Commonwealth University in Richmond with a Bachelor of Fine Arts in Graphic Design and a minor in Anthropology.