NP Agency

Our Work

We make happen.

New Paradigm Agency helps organizations plan, communicate, and succeed through the use of data, creativity, and experience.

Strategy and Research

Our decades of experience creating and managing strategic communications projects gives you the foundation you need to be confident that you’re using the right research, tracking the right metrics, and measuring the right outcomes that will get you where you need to go.

Communications and Public Affairs

We design and execute high-stakes, high-profile communications programs for corporations, trade associations, labor unions, and political organizations. We can help you reach new customers, introduce you to journalists and influencers, or help you navigate challenges that exist on Capitol Hill, in state legislatures, or in city halls across the country.

Advertising, Digital, and Creative

Our teams and projects are integrated from the start. By understanding how traditional media connects with social influence, and how compelling content shapes opinions and drives action, we create multi-channel programs that can reach millions effectively and efficiently.

Issues and Campaigns

Modern campaigns are the ultimate integrated communications challenge. Our team pioneered many of the tactics that drive modern campaigns across the world – from data analytics, to digital fundraising, to niche media outreach – and we’ve worked on and won races of all shapes and sizes.

How We Work

We tell your story using our four core operating principles.


Our Work

We conducted consumer opinion research in multiple countries, on behalf of a leading global energy company.

From the ground up, our team built a diverse coalition that became the leading voice of opposition to, and ultimately helped stop, the proposed Sinclair Broadcast Group-Tribune Media merger.

On behalf of a major financial services industry trade association, our team developed, planned, and executed independent expenditure and issue ad campaigns in multiple states and multiple languages utilizing paid television, radio, digital, and print ads.

We helped launch a leading immigration reform advocacy organization and created the plan to better integrate immigration advocacy efforts into existing progressive and political infrastructures.

We helped plan, recruit, and lead a coalition of 12 organizations running a campaign against a global social media platform including paid media, earned media, legislative and executive agency strategy, as well as grasstops and grassroots outreach.

For a branch of the U.S. military, our team conducted over 100 one-on-one research interviews with active duty personnel to develop and evaluate the messaging, creative, and effectiveness of a multi-million dollar sexual assault and harassment awareness campaign.