Allison oversees the digital strategy and paid media department at NP Agency as a Senior Account Director. She leads on creative campaign planning and strategy, supported by the advertising team. Allison leads a team that is passionate about audience research, testing solutions and making active optimizations, and staying on top of digital trends and the most innovative tactics – all efforts toward crafting campaigns that deliver impressive results for clients.
As a digital specialist, Allison’s background in graphic design helps her work closely with the Creative team at NP. Her experience includes design and art direction at a digital marketing agency and design and creative advertising at The Martin Agency in Richmond, Virginia. A North Texas native, Allison graduated from Virginia Commonwealth University in Richmond.