Privacy and Trust Index | NP Agency

Privacy and Trust Index

Trust in companies to keep the American public’s personal details private is relatively low, with less than half of Americans 18 or older able to nominate a company they trust a lot when it comes to privacy.  As the Privacy & Trust Index demonstrates, there are vast differences across social networks – WhatsApp the most trusted and Facebook the least trusted brand of the 30 measured, despite being part of the same company.

We asked 1,019 Americans: To what extent do you trust each of the below companies you have a relationship with to keep your personal details private?  Scale of 1-5, where 1 is “don’t trust at all” and 5 is “trust a lot.”  The Privacy and Trust Index ranks those companies where those with a relationship with each brand selected 5.