Trust in companies to keep the American public’s personal details private is relatively low, with less than half of Americans 18 or older able to nominate a company they trust a lot when it comes to privacy. As the Privacy & Trust Index demonstrates, there are vast differences across social networks – WhatsApp the most trusted and Facebook the least trusted brand of the 30 measured, despite being part of the same company.
We asked 1,019 Americans: To what extent do you trust each of the below companies you have a relationship with to keep your personal details private? Scale of 1-5, where 1 is “don’t trust at all” and 5 is “trust a lot.” The Privacy and Trust Index ranks those companies where those with a relationship with each brand selected 5.