Allison oversees the digital strategy and paid media department at NP Agency as Vice President of Media and Digital Strategy. She leads on strategy across client teams and creative campaign planning, supported by the digital team. Allison leads a team that is passionate about testing and analysis, staying on top of digital trends and the most innovative tactics, and advancing owned digital strategy with paid media – all efforts toward crafting campaigns and a digital presence that deliver impressive results for clients.
As a digital specialist, Allison’s background in graphic design and website design and development helps her work closely with the Creative team at NP. Her experience includes design and art direction at a digital marketing agency and design and creative advertising at The Martin Agency in Richmond, Virginia. A North Texas native, Allison graduated from Virginia Commonwealth University in Richmond.