Boeing scrambles to repair damage done to the brand, salvage its reputation, and minimize future fallout from its biggest public relations crisis of the social media era. After two crashes of their Boeing 737 Max model, Twitter users are not only taking notice – they’re talking about it. A lot.
We looked at conversations on social media about Boeing over the last five years, and conversation volume alone tells a dramatic story: Boeing has never been talked about more on social media, and they’ve got a long-term rebuilding project ahead of them.